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Who's more engaged? A Facebook and Google+ case study

Seen this article by Farhad Manjoo? It was recently published on Slate and it alleges that Google+ is already on its way out. I was skeptical for a number of reasons and then realized I actually had the data at hand to prove G+ audiences are more engaged than Facebook audiences--by a lot!

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Benchmarks for Poi Content Creators on YouTube, Facebook, and Instagram

For the past three years, I've been collecting statistics every six months on the most popular poi channels I'm aware of to gauge interest and overall industry health. Last year, I expanded this survey to include Facebook likes and this year it's expanded to include Instagram followers as well. Overall, the industry picture is good with overall subscribers and views up since the same time last year.

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